Make Your Business Sparkle: Infusing Personality into Your Marketing with Alycia Yerves

Your brand isn’t just a business—it’s you. But if your marketing feels flat or forgettable, it’s time to shake things up. In this episode, I’m chatting with award-winning marketing expert Alycia Yerves about how to infuse your unique personality into your business so it truly stands out. ✨

Alycia shares her unexpected journey from the theater world to marketing pro, the biggest mistakes small businesses make online, and why playing it safe is the fastest way to blend in (and be ignored).

💡 You’ll learn:
 ✅ Why trying to be everywhere is hurting your brand
✅ How to confidently repel the wrong audience and attract the right clients
✅ The easiest way to write content that actually sounds like you
✅ Quick website tweaks to showcase your personality and build deeper connections
✅ Plus, how to stop overcomplicating content and finally simplify your strategy 🎉

Your business should reflect who you are—bold, brilliant, and unforgettable. Hit play and start showing up in a way that feels effortless and effective.

Free Resource: Grab Alycia’s guide on 25 ways to add personality to your website → https://alyciayerves.com/yourwebsitepersonality

📌 Connect with Alycia:
👉 Website: https://alyciayerves.com
👉 Instagram: https://instagram.com/alyciayervescreative

Chapters

• 1:30 Meet Alycia Yerves – Branding & Marketing Expert
• 10:24 The Biggest Marketing Mistakes Holding You Back
• 12:50 How Speaking to ONE Person Makes Marketing Easier
• 13:38 The Power of Repelling the Wrong Clients
• 16:16 How to Show Up Authentically in Your Marketing
• 26:27 The Magic of Repurposing Content for More Visibility
• 27:57 Why You Must Build an Email List (Beyond Social Media)

Transcript

[00:00:00.320] - Deanna Hinsz

What if the secret to standing out online isn't about doing more, but about being more you? So many entrepreneurs are stuck in the cycle of churning out content that feels generic, forced or just flat. They're following trends, checking all the marketing must do boxes, yet still wondering why they're not attracting the right clients. Here's the truth. Your personality is your superpower, and today we're diving deep into how to infuse it into your marketing in a way that feels effortless, authentic and fun. I couldn't think of a better person to talk about this than Alicia Jervis, a powerhouse marketer, designer and educator who helps women show up boldly and unapologetically in their brands. She's the founder of Alicia Yerbs Creative, an award winning agency that specializes in brand and web design, content strategy and marketing support. Her work has been featured everywhere from Broadway productions to major arts organizations and she's been recognized as one of NJ's best in digital marketing. Plus, she's the host of Mind your Own Biz with Alicia Gervais where she keeps it real about what it takes to grow a business on your own terms. Today, Alicia is sharing exactly how to stop playing it safe in your marketing, embrace what makes you different, and attract the right audience by being fully yourself.

[00:01:29.440] - Deanna Hinsz

If you've been waiting for permission to ditch the bland, ditch the burnout, and market your business in a way that actually feels good, this is it. Let's get into it.

[00:01:41.580] - Deanna Hinsz

Welcome to She Is Unstoppable the podcast for ambitious women ready to break free from the 9 to 5 and build a life and business they love. Hi, I'm your host, Deanna Hinsz, digital marketing strategist, entrepreneur, mentor, and a woman who took the leap from corporate life to full time entrepreneurship and never looked back. I've been where you are and now I'm passionate about showing you how to build and scale a business that works for you. In each episode, we dive into actionable tips, inspiring stories, and real strategies to help you grow your business, boost your confidence, and create unstoppable momentum. Whether you're just starting out or ready to elevate to the next level, you're in the right place. Let's get started. So thank you so much for agreeing.

[00:02:56.770] - Deanna Hinsz

To come onto the show.

[00:02:58.180] - Alicia Yerves

Oh, thank you so much for the invite. Yeah, I was so excited when you reached out. I love talking about this. You know, I teach about it, I send emails about it, I create content about it because I just believe that you are your brand. And so when you put yourself out there and you put your unique personality and style into your marketing. Like that comes through your business. And when you do that, you're able to find your people. That's kind of my philosophy for everything.

[00:03:28.950] - Deanna Hinsz

You know what, you're so right. And I have so many questions about it and so many things I want to talk about.

[00:03:34.210] - Alicia Yerves

Awesome.

[00:03:34.830] - Deanna Hinsz

Before we dig into all that, I would love if you can share, like your journey, like, how did you end up here? Because you have an award winning agency in Jersey Shore and that's pretty cool. But did you always know you wanted to be in marketing?

[00:03:51.390] - Alicia Yerves

No.

[00:03:52.100] - Deanna Hinsz

Okay.

[00:03:53.320] - Deanna Hinsz

I have never met somebody who said yes.

[00:03:57.480] - Alicia Yerves

No, not at all. I did not go to school for it. I went to school for voice performance and education and different things. It kind of fell into my lap. To cut a very, very long story short, I did not graduate college. I left college because I first. I did not pick the right college, but that's another story. I moved to Brooklyn to try to audition and do theater. I was nannying out there. This was in 2003. And, you know, I'm living on mustard sandwiches. I have no money, doing the whole starving artist thing. And eventually I ran out of money and I had to move home with my tail between my legs. And, you know, having a very depressing few months living back home with my parents, who I love, but still, you know, it was like, it was hard. You know, it was hard. And then I ended up finding a job, a part time job in a box office here in New Jersey at this historic theater and very quickly worked my way up and became part of box office management and was learning the ropes and having so much fun, you know, putting together ticketing and seating charts and stuff for all these legendary performers.

[00:05:12.690] - Alicia Yerves

And then this was when social media was a baby. It was brand new. And my friends in the box office were like, oh, you have to get on this thing called MySpace. And I'm like, what the heck is that? And then of course, we all became obsessed with it. And then while I'm, you know, leading the box office and doing all the admin type stuff you would do in an office in the crazy, you know, performing arts world, one day I was like, you know, I should make a MySpace for the theater, because why not? And I didn't ask anybody, I just did it. And it was just, you know, kind of a little side hobby. And so I put all the shows on there and the, the link to the ticketing and whatever. And then eventually I started to notice that people were reaching out to me. There Asking questions about the shows and like buying tickets from there and sharing it with their friends. And then after some time upstairs noticed and they were like, do you just want to come work in marketing? And I'm like, I don't know anything about marketing.

[00:06:16.120] - Alicia Yerves

But like, apparently I did. I just didn't know what I was doing was marketing. So I moved upstairs and for the next couple years became kind of a one woman show of like graphic design, video editing, social media, website management, doing the emails, like making the posters, like all these different things. And then YouTube came out, Instagram came out. Like all these things were so new. And then eventually other businesses in the area who were not using social media for business at that time were like, who's doing the Twitter for this theater? Who's doing the videos, whatever? And I started leading workshops on behalf of the theater, teaching other businesses how to do it. And then I eventually moved on to a different theater down the street, doing the same kind of stuff and expanding on my toolbox even further with Facebook ads and all kinds of different things. And then eventually, you know, kind of became known for that in the arts and theater community in New Jersey, but also with other business owners who were like, can you help me with a logo? Can you help me set up my Facebook page? Can you help me?

[00:07:28.340] - Alicia Yerves

Can you help me? And everyone was telling me to start a business and I'm like, what are you talking about? I don't know anything about that. Like, I never wanted to have my own business, but I started to take on some side clients to, you know, supplement my nonprofit salary. And then eventually I became too busy to keep doing both jobs and I decided to go for it. And that was eight years ago. And I have been full time here ever since doing that kind of work. I'm a kind of, I'm interested in lots of things. I like to do lots of different kinds of things. It's also the ADHD talking, but you know, social media, branding, web design, content strategy, marketing of all different kinds for small businesses, creatives and arts organizations. That's kind of been where I've landed. And yeah, I just really enjoy working with, particularly working with female small business owners who are like, what the frig am I doing? And you know, I, I'm passionate about my work and what I, what I do, but maybe I don't know exactly how to tell my story or get people's attention. And that's where I come in and like to, I like to make you sparkle.

[00:08:43.310] - Alicia Yerves

I like to make you show up, you know, show off, like, how great you are at what you do.

[00:08:47.700] - Deanna Hinsz

You know, our stories are so similar. I was not into in theater. Not at all. My business happened by accident and very similar. It's like, oh, my gosh, here we are. So I could relate to every piece of your story, and I think it's just so cool that your natural talent just came out without even trying to think. Right. Like, what do I want to do when I grow up? And you're like, oh, here it is, like, served on a platter.

[00:09:16.830] - Deanna Hinsz

Didn't think about that.

[00:09:18.030] - Deanna Hinsz

Right.

[00:09:18.590] - Alicia Yerves

Yeah, it's true. Yeah. Sometimes I think back to, yeah. When you're in kindergarten and they ask, what do you want to be when you grow up? Or whatever. Like, I, for a long time said artist, for a long time said teacher, and for a long time said, you know, actress. And so I feel like those three things still are part of what I do, just in different ways.

[00:09:46.090] - Deanna Hinsz

Oh, I couldn't agree with you more. Absolutely. So you mentioned earlier that you love to make people's businesses sparkle and bring out who they really are. So let's talk about that sparkle, because I'm sure I've got listeners right now who are listening to your story. They're like, I want my social media, I want my business to sparkle, but it feels flat right now and I'm not sure what I need to do. So what are. First off, I'm going to ask you, before I ask you, what are things we can do? I'm going to ask you, what's the biggest mistake that you see small businesses doing when it comes to their social media?

[00:10:24.310] - Alicia Yerves

In my opinion, it is two things, actually. One, it is trying to do all the things and be all the things and be everywhere so that you feel like, oh, like, I want to set up all my accounts on all these platforms. I want to get all my stuff in all these places. And it's kind of cart before the horse because you're not thinking necessarily, where is my ideal audience likely to be hanging out? Let me focus there, because why would I be spinning my wheels in all these other places when they're not even there? And you're burning yourself out by trying to do all the things at once. So that's the one thing, but the other thing, and I think the more important and the bigger thing is trying to be everything to everyone all at once. Meaning trying to be fine, quote, unquote, vanilla, you know, trying to be generic so that you don't offend anybody or it's palatable to everyone, whatever your message is, or your visuals or your colors or, you know, whatever the thing is. And I think when you are doing that, you literally lose who you are, you lose yourself.

[00:11:42.950] - Alicia Yerves

And then you make it so much harder to do the work you're trying to do, to do the marketing, to do the promotion. Even whatever your products or your services are, I feel becomes harder to do because you're like, oh, now I have to like market this, I have to like post this, I have to write a thing, I have to design a thing. How do I word this? How do I describe this? Like, you know, what do I want to put out there? And it's not compelling because it's not the real you a lot of the time is what I see. It's kind of like that saying, if everything is bold, nothing is bold, right? And so if you're trying to just, you know, meet the middle of everything, it's like you're not standing out. You're also not being true to yourself. And I think people can see that. And I find that if you really can speak to that one unique person that you're trying to work with in the way that you would speak to a friend, you know, that you would text a friend or email a friend, it just starts to flow, it comes through you.

[00:12:50.340] - Alicia Yerves

And when you do that, I think people notice as well. And I believe that what you put out there, marketing wise or messaging wise, it should of course attract the people that you do want to work with, but it should also repel the people you don't want to work with. It's kind of a two way street is my thought.

[00:13:09.570] - Deanna Hinsz

And I think that can be scary, especially for a new small business owner. It is to repel people that you don't want to work with because then it feels like you're losing money. Like, well, get something from them. And Alicia, I don't know if you've experienced this at any time, but have you ever said yes to taking on a job or a project that really didn't align with you and then regretted it every single moment?

[00:13:38.020] - Alicia Yerves

I mean, how much time do we have? Right?

[00:13:42.730] - Deanna Hinsz

Yes. It's like not worth the money.

[00:13:45.980] - Alicia Yerves

It's not. But that's the thing. If there are, you know, if there are newbies out there listening right now, I know that it's hard to, to turn down those things or, you know, like not accept every single job that comes in because it's that feast or famine mentality or what if I never get another job? What am I going to do to replace this Client, this, that, the other. But all I can do is speak from my experience and say 100% of the time, it has never been worth it when there have been those projects or those clients or those whatevers. It has never been worth the stress, the mental anguish, the just, you need to protect your piece. And at a certain point in my business, I embraced that fully. And I stopped caring about I need to collect every single dollar. And I was just like, no, no more of this. And it is hard. And, you know, maybe, Excuse me, maybe that's the answer, is that if there are folks out there listening who are just kind of starting out, maybe part of the learning experience is that you do have to go through that to learn the lesson.

[00:14:52.960] - Alicia Yerves

I don't know, but I did. I had to go through it to learn a lesson. And that's what, you know, put the shift in my mind of, like, no. And I started pre qualifying my clients. I started changing my process, like, because it affects your whole life. It really does, at least for me. And I know it's hard. It really is hard. When I started out, I wanted every project. I wanted to work with everybody, I can help everybody. And just. No, it was the quickest way to burn out and frustration. And I just realized that to. To go back to what we were just talking about, I realized that the messaging and the content and stuff I was putting out to promote my business was, like, very professional and buttoned up and proper. And I wanted to prove that I knew what I was doing and I'm trustworthy and all of that. And I was just like, this doesn't even sound like me. And I'm attracting the wrong, you know, projects and people and stuff. So I just. I, like, cold turkey just stopped. And, you know, now I post photos that are not polished.

[00:15:56.390] - Alicia Yerves

I have typos in my stuff once in a while. I don't care. It has not affected. Like, it just. I just kind of stopped. And I know that that is scary, but I think if you try it, like, with one small thing, it gets easier each time. And then eventually the whole thing gets easier to be more yourself.

[00:16:16.640] - Deanna Hinsz

I love that. And, you know, I'm sure people are listening, going, but how? Like, I hear you, I hear you. But how do I do that? How do you. And I know you mentioned earlier that you think of one person and then you talk to them like it's your friend.

[00:16:32.230] - Alicia Yerves

Yeah.

[00:16:34.970] - Deanna Hinsz

But that can also be scary because, you know, how do you make that jump? Do you just do it?

[00:16:42.010] - Alicia Yerves

Well, I would say. I would say that, you know, it might be a good idea to just do a test run that no, it doesn't get posted. No one has to know you're doing anything. Just for fun on the side, you know, say you were going to write a new social media caption for whatever, an event, a product, a service, whatever, whatever. Write it how you would normally write it and then do a second version in notes or whatever, where you literally pull up a photo of a friend of yours on your phone and write it to that friend as if you were texting or talking on the couch, hanging out, whatever. And if you can't write that way, you can even do a voice memo and then, you know, type it back out or use a transcript thing to pull out the wording. But I think when you're doing that, it just becomes more natural and you can see, like, do I feel comfortable posting it like this? This is how I talk. Do I want people to hear how I talk? And I think that's a deeper question. Like, you know, do I want people to know the real me?

[00:17:50.760] - Alicia Yerves

I do have, I have gotten pushback on this. You know, I'm only sharing my opinion and what's worked for me and my clients. But I did have pushback from one of my clients a couple years ago who was like, we were working on a website project and she was like, I don't want people to know me. I don't want to put my face out there. I want to be a faceless business. I, you know, I want to, I don't want to do this, whatever. And I basically had to tell her, like, I understand that's your point of view. This is how I do my projects. Like, maybe we need to, you know, to figure out a different solution. In the end, she, she came around a bit, but it was like a more, a little more muted than, you know, what I, what I typically do. But that was her, that was her truth. That was her comfort level, you know, So I get it. I get that not everyone is, you know, ready to jump in with both feet, but that's what I'm saying. I wasn't either. In the beginning I was like trying to protect my feelings, my self esteem, my whatever.

[00:18:56.100] - Alicia Yerves

And then I just was like, the reason that I have gotten opportunities in life or made friends or gotten promotions or had opportunities, whatever, is because of my personality and who I am. So why can't I bring that into my business? And I think when you're talking about how to make my business sparkle, you know, for example, when you have A website, sure, it's your online home, but you're also using it as a marketing tool, you know, for people to learn about you, your products, your services, and you yourself. And it's kind of a living, breathing thing that you can always update, you know, it's never done, you know, and there's so many ways that you can infuse your personality into it. I actually have a freebie about that, which I'll talk about at the end. But there are so many little quirky, fun ways that you can make your business and yourself sparkle. So maybe in your website, you know, you're including maybe a fun playlist of some of your favorite tunes. Maybe you're including some photos from a recent vacation and you want to show, you know, what, what you did over the summer.

[00:20:10.400] - Alicia Yerves

Maybe you're including some inspirational quotes that you really love or some funny behind the scenes photos, flashback stuff. Maybe a list of some of your favorite things. Just little ways for opportunities for connection so that the person landing on your site is like, oh my God, I love Stranger Things too. Oh my God, I love Stevie Nicks or whatever the things are. One of my longest clients found me exactly that way because I had a profile listing on a, like a creative, it's called Creative Lady Directory, I think. And I had a listing on there where I talked about the services that I provide. And there was like a colorful photo of me and I said how I was a Jersey girl. I love 80s music and nachos and Bruce Springsteen. And someone contacted me. This was in 2019. She's been my longest client, one of my best clients. And she was just like, you just hit the trifecta for me. Jersey girl, Bruce Springsteen, nachos. I was like hired. So that's what I mean. Like, and that's not anything that is untrue. That's just stuff that I like and I just put it out there.

[00:21:27.240] - Deanna Hinsz

Yeah, that's such great advice. And I love the advice that you said, like to pull out a picture, your friend on the phone, on your phone and just write talk voice memo. I'm like, oh my gosh, that's such an easy tool to implement. That would really get you into that spirit of just creating content that sparkles. That's your real personality. You mentioned also earlier, one of the biggest mistakes you saw was that people try to be on every platform. And I hear that too, that they're trying to be everything. Because that's all you hear is, oh, you've got to be here, you've got to be on LinkedIn, you've got to be on Instagram to be on TikTok. Oh, wait, it's gone. No, it's back.

[00:22:09.000] - Alicia Yerves

Gotcha. Exactly.

[00:22:11.230] - Deanna Hinsz

That was a moment. And one question I hear is, well, how do I know which one to pick? Do I pick one? Do I pick two? So what is your answer to that?

[00:22:24.460] - Alicia Yerves

Sure. So my advice is always, especially for a business that's just starting, but this really can apply to anybody. I like to say, pick one, get comfortable with it before you start thinking about layering in other ones. Sure, you can layer in other ones, but don't do it all at once. And again, going back to, okay, who am I trying to talk to? What's the clientele? What's the age? What's the interest? What is their preferences, technology wise? Are they likely to be scrolling on Instagram? Are they more likely to be on LinkedIn? Are they more likely to be watching videos on YouTube? Are they more likely to be, you know, listening to podcasts or, you know, just try to kind of think about that. I have a social media content strategy course where we go through the different steps of creating a content strategy. And in the first module, it's all about identifying and defining your ideal client, including how to find where they're hanging out, you know, where. Where do you want to kind of focus your efforts in building your social media presence? And so, I mean, I think in terms of choosing a platform, you don't have to overthink it, but just kind of, you know, take a couple minutes and.

[00:23:45.630] - Alicia Yerves

Okay, are they really likely to be sitting here on X? Probably not. Maybe they are. Maybe they are for your business and that's the one you go all. Go all in on. But I think even pausing yourself to ask that question is helpful because I think a lot of folks don't. They think, oh, I have to set up all my accounts, I have to be everywhere. I have to be everything. And you don't. Trust me, you don't.

[00:24:09.030] - Deanna Hinsz

So. And that's really, that's so true. And thank you for sharing that. You know, I'm thinking about Instagram right now. I know that you're on Instagram. We both are on Instagram. And there's always, the rules are always changing. Not just on Insta, everywhere on social media. Right. We're just going to use Instagram as the example. Okay, so you're, you're being your authentic self. You're coming up with content. Right? We're implementing your plan of using looking at your friend's photo and speaking just to them or thinking of them. And then Instagram says, well, reels are it. So now you got to start recording yourself. And then it says, well, wait, carousels actually are doing a little bit better than reels. And, oh, wait, we're going to roll something else out now. We're going to change the format of the size. I personally don't like the new grid look, but that's a whole other podcast, in my opinion. But how do you stay authentic to your brand's voice and still keep up with those trends as they. As they change? Is it. Does it make it more challenging?

[00:25:14.870] - Alicia Yerves

Yes, it does. Just being real. It does. However, something that I love is just the concept of repurposing, you know, repackaging, repurposing, recycling, working with what you already have. So, for example, if you, let's say you created a blog post, you could turn that blog post into a podcast script, and then you could film part of that and return and turn that into a reel. And then, you know, some of the pull quotes from that podcast can become a carousel of tips. And so, like, you're always starting with the same, like, source material. And then picture, like, roots of a tree going out from that source material, you know, or branches, I should say, not roots, you know, branches going out from the tree of, like, I can go here with this. I can go here with this. I can expand it this way, I can expand it that way. And also that you can have, as you know, it doesn't matter how many followers you have on any of these platforms, none of them are going to have seen all of your past content. And so pulling stuff out from the past and putting it out there in a new way.

[00:26:27.790] - Alicia Yerves

Okay, you know, I did a reel last year. Let me turn this into a carousel. I did a carousel, you know, six months ago. Let me turn that into a reel, you know, and kind of thinking it that way. And I think that becomes a little easier because it's not so daunting. You don't have to start from zero, but with whatever you're creating, you can still carry through your personality, your messaging, just in whatever the different medium is. But I will also say, though, I have a social media content strategy course, and social media has, you know, one of the ways that I started and grown my business. Social media is still rented land. We do not own our followers. And so I'm also always preaching, start your email list as soon as you can. Like you haven't started it yet. Start it. The best time was yesterday. The next best time is Today, like, you can't, you know, even if you're not ready to send out newsletters yet, get a collection, an email collection, you know, apparatus in place. Um, it's so valuable. And that's another way that you can reach folks when, like, you were just saying, oh, TikTok's gone crap, you know?

[00:27:42.550] - Alicia Yerves

And I see so many businesses that are, you know, they're building their whole thing on the rented land of social media, and then you don't have any control. So it is important to also have email, in my opinion.

[00:27:56.850] - Deanna Hinsz

No, I couldn't agree with you more. It's. It's funny. I'm going to use this example, but the day that TikTok went down and they said it's done, it's banned in the United States, I'm going to call this a pity post, right? So I might. I might piss off some people who this can relate to, but that's okay. So I saw somebody had posted that a friend of theirs was making $40,000 a month on Tick Tock and everything was just gone. And it took everything in me to not comment. Well, it shouldn't be, because their email list should be really like, rob, yeah, they should be nurturing it there. But based on the pity post of, you know, oh, my God, they lost all this, I'm like, my guess is that they don't have an email. They're not nurturing those, you know, those followers, they're just looking at vanity numbers, what they're getting making off of that social media, that platform only, and not taking it to where it can really go.

[00:29:02.010] - Alicia Yerves

So, Yep, absolutely.

[00:29:03.230] - Deanna Hinsz

I love that you shared that. And then, you know, and I'm going to share this, too, that you had talked about repurposing and taking the one big thing. And I know you're a podcaster, too. You've got your podcast and I'm not sure if you hear this. So people go, how do you do everything? You do like, you're doing this, this, and then you have a podcast. I'm like, you have no idea how having the podcast, yes, it takes time, but how it is simplified my digital marketing content. I don't have to think, because my guests do it for me.

[00:29:37.590] - Alicia Yerves

Oh, I like that.

[00:29:40.630] - Deanna Hinsz

Can you relate to that? It's like, I can Me content.

[00:29:43.860] - Alicia Yerves

Well, it's funny because so I. I had wanted a podcast for, and I built it up in my head to be this very complicated thing. And finally in November, this past November, I ripped the band aid off. So I'm still a newbie Podcaster. But I will tell you, I'm so relieved that I finally ripped the band aid off because I'm having so much fun doing it. And it's very natural format for me, and it's fun and I love to talk, and so it's no problem to make these long episodes. But I. I haven't started my guest episodes just yet. I'm scheduling them right now. So I started out with just solo episodes. So I am looking forward to experiencing what you just said. And I can see. I can see how that would be just so excellent. So, yeah, I'm really looking forward to that. But that's really funny.

[00:30:38.350] - Deanna Hinsz

You know what? It is. But even your solo, you think you come up with your script, you figure out what you're. Or not your script, but your bullet points of what you want to talk about out.

[00:30:46.380] - Alicia Yerves

Yep. Yep.

[00:30:47.200] - Deanna Hinsz

Your solo episode. And that still becomes all your content. You're still using everything you said. Everything probably has said a million times over. It does simplify the process when you've got that one main blog or podcast, like, whatever that main content creation is.

[00:31:05.450] - Alicia Yerves

Yep.

[00:31:05.990] - Deanna Hinsz

Just pull from that. So I thank you for sharing that because. Yeah, miss that so much. I think they feel like they are, you know, on a hamster wheel and they've got to recreate all these things, and they don't. They don't see what you explained it just like that tree. It just.

[00:31:22.200] - Alicia Yerves

Yeah, well, it's funny because like I said, I just started on this podcast Journey, and in the beginning, I'm like, okay, like, I love talking about all kinds of things, but, like, let me get a little organized. Like, what. What should be my topics? Like, how should I organize this? Like, what do I want to talk about? And then I realized, like, oh, my God, I have been producing content for eight years before starting this podcast. I have eight years of blogs, of videos, of. Of emails, of lead magnets, of courses of content, of my Facebook group posts, like, all, like, other interviews I've done. I don't have to come up with any ideas for, like, a long time because, I mean, you know, I'm joking, but I have this whole. Yeah, I have this whole back library that I can turn into episodes. And I'm so happy. I'm so proud of myself for having, like, a lot to go on already. And it just makes it that much more fun because I'm allowed now to revisit some past stuff and add new things, you know, And I'm really looking forward to. I've already done that a Couple times.

[00:32:34.740] - Alicia Yerves

But I'm really looking forward to kind of like, oh, look at me. Like, I have my. My podcast plans already, which is just so awesome. So, yeah, I'm repurposing always. I love it.

[00:32:46.150] - Deanna Hinsz

So you mentioned. And I'm not going to let you go before you talk about your freebie, because you said, I've got a freebie for that.

[00:32:51.680] - Alicia Yerves

Yes.

[00:32:52.010] - Deanna Hinsz

And I did not forget because I'm all about sharing resources to my listeners if I can share the resources with them to help them scale in their business.

[00:33:01.780] - Deanna Hinsz

Freebie.

[00:33:02.990] - Alicia Yerves

Okay. So we were just talking about how to make yourself sparkle and how to put more of yourself into your marketing, into your business. So I have a free guide. It's called you'd website, you, Personality 25 Ways to Stand out and shine. And so it's a quick little guide, a little PDF with 25 powerful ideas to infuse your website with your one of a kind personality. And it can kind of serve as a launching pad for you to customize and make your own and expand on some of my ideas and just like a fresh perspective of how you present yourself online. So you can grab that@alicia.com your website personality. And it's been really popular. I just did a podcast episode about it as well. Repurposing. Hello.

[00:33:57.590] - Deanna Hinsz

We'll leave an episode in the notes too, so they can listen to it.

[00:34:00.830] - Alicia Yerves

Yeah, okay, great. Yeah. And in that episode, it was great because I used the guide as the kind of framework for the episode, but then I injected examples from my own clients where I shared some of those tips. So that's been a really helpful little freebie. So you should definitely scoop that up and it'll give you some fun ideas and they're all quick things that you can do on your own.

[00:34:22.770] - Deanna Hinsz

Awesome. Well, they are. All the links are in the notes, the show notes. So just scroll down and click on it and connect with her. And Alicia, thank you so much for coming on today. This was such a fun conversation, but I knew it was going to be fun. I didn't even doubt that it wasn't going to be a good time talking to you, but thank you for sharing so much.

[00:34:43.250] - Alicia Yerves

Thank you so much. This was great. This was awesome. I can't wait to listen to it. And thank you so much for having me and everyone out there. I hope to see more of you in your business.

[00:34:53.560] - Deanna Hinsz

Yes. Perfect way to end it. All right, everybody, we'll see you next time. Bye.

[00:34:57.610] - Alicia Yerves

Bye.

[00:35:04.330] - Deanna Hinsz

Thank you so much for tuning in to sheis unstoppable. I hope you're walking away today feeling inspired, empowered, and ready to take bold action in your business and life. Remember, the world needs your unique gifts and talents, so don't hold back. If you love today's episode, don't forget to subscribe. Leave a review you and share it with a friend who needs this message. And hey, let's keep the conversation going. Join me inside the she Is Collective, where unstoppable women like you come together to grow, connect and thrive. Until next time, keep dreaming big, showing up boldly and creating a business that fuels your freedom. You've got this because She Is Unstoppable.